The Essentialist

Peet People: Shereen Mohammad

We sat down with Shereen Mohammad, the creative muse and natural beauty behind @loveshereee. A native New Yorker, Shereen...

We sat down with Shereen Mohammad, the creative muse and natural beauty behind @loveshereee. A native New Yorker, Shereen works at a tax firm by day and models for several fashion and lifestyle brands in her spare time. We swung by Shereen's Manhattan apartment to learn about her daily rituals, how she defines self-care, and her favorite ways to...

Peet People: Lucy Laucht

You might know Lucy Laucht from her gorgeous travel photos (@lucylaucht) or as the founder of the...

You might know Lucy Laucht from her gorgeous travel photos (@lucylaucht) or as the founder of the sustainable hat line Tio y Tia. A native of Birmingham, England, Lucy moved to NYC to pursue a creative career and has been inspiring the world ever since. We spent the morning with Lucy at her home in Williamsburg and discussed...

Peet People: Aubrey Plaza

You may know Aubrey Plaza as April Ludgate in Parks and Recreation, the voice of Grumpy Cat, or...

You may know Aubrey Plaza as April Ludgate in Parks and Recreation, the voice of Grumpy Cat, or any of her many film roles including the upcoming Child’s Play. A hilarious comedian and talented actress, she also happens to be one of my best friends from childhood. Aubrey is as funny as you would think she would be...

Introducing:The Essentalist

Since launching Peet Rivko, I’ve thought a lot about what ‘essentials’ means and the idea of only what you...

Since launching Peet Rivko, I’ve thought a lot about what ‘essentials’ means and the idea of only what you need. It’s a word that’s tossed around so often these days. Yet for me, it continues to hold relevance, representing the things in my life I truly can’t live without. I’ve found that a focus on the essential has become...