It’s hard to know what brands mean when they call themselves ‘natural’ or ‘nontoxic’. The unfortunate truth is that is confusing. The FDA – the government agency responsible for overseeing the cosmetic industry – does not regulate the usage of either term, so brands are free to call their products whatever they want. This puts the onus on the consumer to figure out what’s in a product. This can be a big burden to bear when ingredients are often listed in what can look like code or Greek to anyone without a science degree. That's why we want to be 100% transparent with you about what we mean when we say Peet Rivko is both natural and non-toxic. For us, ‘natural’ means “plant-based,” and we list the plant source for every ingredient used on our site and our labels. The term ‘non-toxic; reflects our commitment to never formulate with synthetic ingredients linked to toxic effects in humans, such as parabens, sulfates, PEGs, glycols, and DEA. While the U.S. only bans 11 toxic ingredients from personal care products, we follow the European Union’s lead and have banned over 1,400 ingredients from use in our formulations. Our skin can absorb up to 60% of what we put on it – and we believe knowing that you are using a line that commits to using clean, non-toxic ingredients should be the new normal.