If you do just one thing for your skin—wash it. Cleansing is important because during the day bacteria, airborne pollutants, dirt, and dead skin cells build up on your face and clog your pores. All skin types benefit from using a mild, hydrating cleanser that removes debris and makeup. Stay away from foaming cleaners and harsh surfactants (i.e. foaming agents) which can cause damage to the skin barrier (the skin barrier is the outermost layer of your skin’s surface made of cells and lipids) and lead to tightness, dryness, and irritation. Our Gentle Cleanser is sulfate-free and has a lightweight creamy texture. It washes the day away without stripping the skin of its good natural oils (think of natural oils like healthy fats in food—not all are bad!) or compromising the skin’s barrier. We love it because it’s free of toxins and harsh additives while leaving your skin soft and smooth. It’s also made with aloe vera, green tea, and allantoin, all of which help soothe and reduce inflammation.