Hydrate

Hydration is about more than drinking water. No matter your skin type, it's essential to moisturize daily. Hydrated skin is healthy skin - your skin looks smoother and firmer, better retains plumping collagen, and is less likely to appear dull and flaky. Moisturizer works by sealing moisture into the outer layer of the skin and by pulling moisture from the inner layers of skin to the outer layer.

Cleanse Gentle

If you do just one thing for your skin-wash it. Cleansing is important because during the day bacteria, airborne pollutants, dirt, and dead skin cells build up on your face and clog your pores. All skin types benefit from using a mild, hydrating cleanser that removes debris and makeup. Stay away from foaming cleansers and harsh surfactants (i.e. foaming agents) which can cause damage to the skin barrier (the skin barrier is the outermost layer of your skin's surface made of cells and lipids) and lead to tightness, dryness, and irritation.

Know Your Ingredients

Here's where it can get even more complicated: when it comes to natural ingredients, not all ingredients are created equal. Take jojoba oil for ecample - in its purest form, jojoba oil is a golden color and has a slight earthy odor to it. However, you can also buy jojoba oil that is bleached, deodorized, refined or solvent-extracted, which is done using harsh chemical solvents.

And Where They Come From

You probably already know where your organic kale was grown but the origins of what you put on your body matters too. All Peet Rivko formulations are made in small-batches in Southern California and we list the country of origin of each ingredient on our website. We source packaging locally as often as we can and always, always use recyclable materials.

Oils Are Your Friend

Face Oils are having a moment, and we think that's a good thing, but we also get that they can be intimidating. If your skin is oily or prone to acne, it can seem totally illogical to put more oil on your face. But the truth is doing so can actually help oily skin as much as dry skin. Your face naturally produces an oil called sebum which is produced by the skin's sebaceous glands. When sebum is in balance, it serves as a barrier and prevents your skin from losing moisture.

Natural vs. Non-Toxic

It's hard to know what brands mean when they call themselves 'natural' or 'nontoxic'. The unfortunate truth is that is confusing. The FDA - the government agency responsible for overseeing the cosmetic industry - does not regulate the usage of either term, so brands are free to call their products whatever they want. This puts the onus on the consumer to figure out what's in a product. This can be a big burden to bear when ingredients are often listed in what can look like code or Greek to anyone without a science degree.

Don't Overdo It

When it comes to skincare, less is more. Though we've been taught to believe in quick fixes and use night creams, day creams, and eight different serums, for many of us, using too many products - and too many ingredients - can actually lead to more problems. The fewer the ingredients in a skincare product, the gentler and safer it will be (especially for sensitive skin).

Say No To Irritants

When it comes to skincare, less is more. Though we've been taught to believe in quick fixes and use night creams, day creams, and eight different serums, for many of us, using too many products - and too many ingredients - can actually lead to more problems. The fewer the ingredients in a skincare product, the gentler and safer it will be (especially for sensitive skin).

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